The design concept embraces a minimal black and white palette, allowing a singular flow of light to become the focal visual element. The luminous stream cuts through the darkness and embodies continuous movement, an ever evolving path that mirrors the year round artistic rhythm of Zurich Art All Year. The dynamic flow generates subtle gradients and shifts that reflect the diversity and richness of Zurich’s cultural landscape throughout the year. The overall composition remains intentionally clean and minimal, ensuring full attention is drawn to the guiding flow. On the reverse side, the “Zurich Art All Year” round text recalls a postal stamp, reinforcing the postcard as a traveling invitation.